1. Clean, simple, and organized work best.
Less is more! Keep your webpage free of clutter and utilize white space to highlight key elements and make the content pop. Make smart use of color and eye-catching images.

2. Keep your website up to date
If the content isn't current, then your site loses all credibility. Continually update your site, add to it and remove any information that is obsolete. Ask your suppliers for current content (new product, updated images, and copy points, blogs, etc.) to keep your site fresh. 

3. Ensure that your site is responsive
Make sure your site is mobile-friendly.  As of 2016, more people use mobile devices to browse the web than desktops. 

4. Easy to navigate. Easy to order.
Streamline navigation - make sure your products are easily accessible and the navigation bar is easy to see and is intuitive (on desktop and mobile).  Having a short checkout process is key to increasing conversion.

5. Prioritize speed 
Slow pages have a low conversion rate. 47% of consumers expect websites to load in 2 seconds or less.  And 40% will abandon a page that takes three or more seconds. There are many free tools to test the speed of your site, including Pingdom,  Google PageSpeed Insights,  GTmetrix.

6. Ensure that your site is secure
People are reluctant to give up their personal information. Add a privacy message, including security seals, a BBB rating, or certifications so that visitors know their information is safe and secure.

7. Add a testimonial section
Adding testimonials is a great way to provide visitors with confidence in your company,  products, service, and website.

8. Take advantage of social media
Everyone uses social media nowadays, take full advantage of this to inform and engage with your customers – and grow your customer base.

9. Ask for Help
Ask your supplier to provide you with up-to-date images, videos, copy points, social media posts, blogs, and more!