To help you respond to the corona virus disease (COVID-19), which is having a significant impact on retail traffic, there are a combination of things that can help you increase sales and profits for your store. Your expertise adds tremendous value to your patients, and upselling and cross-selling are essential to recover lost revenue during this uncertain time. Your customers are not going to want to come in and browse, putting themselves at greater risk; instead, they're relying on your quick recommendations to find what they need. Your additional offerings will improve their comfort and help make life easier.
Now is a great time to strengthen your sales team with in-depth product knowledge and expertise about medical conditions (the causes, risks, treatments, and solutions); as well as professional sales training. Instruct your sales team to compassionately ask the right questions and offer expert advice to improve the customer’s recovery, comfort, and health. Use opportunities to bundle complementary products and services that will benefit your patient.
Here is some helpful information on common health issues, product knowledge, and tips to increase sales:
Sleep Apnea:
When they come in with a prescription for a CPAP mask, it's a perfect time to introduce all the products available to make the CPAP therapy more comfortable and help them stay compliant.
Colds, Flu, Snoring, and Other Respiratory Issues:
Cold and flu season is upon us, as is the bigger threat of COVID-19. Respiratory-related symptoms are at an all-time high due to these viruses. Snoring is also a threat - according to some stats, almost half of people will snore at some point in their lives (also affecting their health and their sleep partner).Doctors recommend elevated sleep to relieve sinus pressure, reduce congestion, silence snoring, and improve CPAP therapy. As your patients request products for respiratory needs, offer these top products and solutions:
Acid Reflux, GERD, and other Digestive Conditions:
One out of every 14 (25M) Americans experience acid reflux, and 60 million Americans are affected by GERD. Your customers can get relief from these common symptoms with several elevated sleep aids from Contour Products. Doctors recommend elevation because gravity has a positive effect on the digestive system. Raising the upper body reduces reflux episodes, lessens the time acid stays in contact with the esophagus, and decreases symptoms overall. As your patients request products for gastrointestinal conditions, offer them relief with our Extra Long Acid Reflux Wedge and Folding Wedge.
Sitting Posture, Back Pain:
With orders to stay in place, your customers are spending more time inside, sitting for longer periods. Prolonged sitting can contribute to fatigue, sore tailbone, hemorrhoidal pain, back pain and hip pain. Where acute pain demands attention, chronic pain can remain unaddressed and uncomfortable. Take a proactive approach to uncover hidden opportunities to help your customers feel comfortable while sitting.
Aim to be honest and transparent with your customers. Compassionately show that you understand their condition, and know that your suggestions are truly for their benefit. With these tips in mind, you should be able to increase your revenue through upselling and cross-selling.
Contour Products is a leader in the ergonomic comfort and sleep industry. Since the introduction and success of its first innovation in 1991, the company has sold more than 20 million products in the US and other countries and has over 66 patents and trademarks.