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How to Make Positive Adjustments to Your Retail Selling Strategy During These Difficult Times

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To help you respond to the corona virus disease (COVID-19), which is having a significant impact on retail traffic, there are a combination of things that can help you increase sales and profits for your store. Your expertise adds tremendous value to your patients, and upselling and cross-selling are essential to recover lost revenue during this uncertain time. Your customers are not going to want to come in and browse, putting themselves at greater risk; instead, they're relying on your quick recommendations to find what they need. Your additional offerings will improve their comfort and help make life easier.

Now is a great time to strengthen your sales team with in-depth product knowledge and expertise about medical conditions (the causes, risks, treatments, and solutions); as well as professional sales training. Instruct your sales team to compassionately ask the right questions and offer expert advice to improve the customer’s recovery, comfort, and health. Use opportunities to bundle complementary products and services that will benefit your patient.

Here is some helpful information on common health issues, product knowledge, and tips to increase sales:

Sleep Apnea:

When they come in with a prescription for a CPAP mask, it's a perfect time to introduce all the products available to make the CPAP therapy more comfortable and help them stay compliant.

  • CPAPMax Pillow drastically improves your patients' comfort - which is key to compliance. It minimizes mask leaks and slippage, cuts down on noise, reduces dry eye and lines, and provides improved alignment for easy breathing.
    • Cross-Sell Opportunity: Contour Folding Wedge, Contour Legacy Leg Pillow, CPAP Mask Wipes, CPAPMax Pillowcases, Hose Cover, and Replacement Cover

Colds, Flu, Snoring, and Other Respiratory Issues:

Cold and flu season is upon us, as is the bigger threat of COVID-19.  Respiratory-related symptoms are at an all-time high due to these viruses. Snoring is also a threat - according to some stats, almost half of people will snore at some point in their lives (also affecting their health and their sleep partner).Doctors recommend elevated sleep to relieve sinus pressure, reduce congestion, silence snoring, and improve CPAP therapy. As your patients request products for respiratory needs, offer these top products and solutions:

  • 10-in-1 Flip Pillow: It’s a unique and fun pillow that flips into ten different positions. It allows for total comfort and support of upper body, legs, and head.  Great for sleeping or using it while watching TV, reading, or playing video games. 
    • Cross-Sell Opportunity: Custom Flip Pillowcases; add a 2nd Flip Pillow or 2-in-1 Leg Relief Wedge (to provide a zero gravity position)
    • Upsell Opportunity: Mattress Genie or Back Max
  • Folding Wedges: This foam wedge supports the body in a gradual incline while supporting the head, chest & lower back comfortably. It includes a luxuriously soft, velour cover and conveniently folds for storage in the closet or under the bed. The Folding Wedges come in 4 sizes. The higher, 12-inch incline is recommended for respiratory conditions, but our 7 inch high wedge is our most popular seller due to comfort.
    • Cross-Sell Opportunity: Folding Wedge Fitted Cover
    • Upsell Opportunity: Mattress Genie or BackMax
  •  2-in-1 Back Relief Wedges: Consumers are watching more TV than usual right now and our national advertising is creating a high demand for these amazing inflatable wedges. These quickly inflate and deflate, and promote comfortable sleep and support throughout the night. The lightweight, portable design is perfect for storage and travel. These wedges are premium quality, made from PVC puncture-resistant material, and reinforced for durability.
    • Cross-Sell Opportunity: Contour Electrical Air Pump (to use instead of the free hand pump that's included), 2-in-1 Leg Relief Wedge (to provide a zero gravity position)
    • Upsell Opportunity: Contour Folding Wedges, Mattress Genie, Back Max

Acid Reflux, GERD, and other Digestive Conditions:

One out of every 14 (25M) Americans experience acid reflux, and 60 million Americans are affected by GERD. Your customers can get relief from these common symptoms with several elevated sleep aids from Contour Products. Doctors recommend elevation because gravity has a positive effect on the digestive system. Raising the upper body reduces reflux episodes, lessens the time acid stays in contact with the esophagus, and decreases symptoms overall. As your patients request products for gastrointestinal conditions, offer them relief with our Extra Long Acid Reflux Wedge and Folding Wedge.

  • Acid Reflux Wedge (XL): This inflatable wedge is part of our 2-in-1 Back Relief Series - but is 8" high and is extra long (48"), which provides the perfect gradual incline to promote good digestive health.
    • Cross-Sell Opportunity: 2-in-1 Leg Relief Wedge (to provide a zero gravity position)
    • Upsell Opportunity: Contour 7" x 32" Folding Wedge

Sitting Posture, Back Pain:

With orders to stay in place, your customers are spending more time inside, sitting for longer periods. Prolonged sitting can contribute to fatigue, sore tailbone, hemorrhoidal pain, back pain and hip pain. Where acute pain demands attention, chronic pain can remain unaddressed and uncomfortable. Take a proactive approach to uncover hidden opportunities to help your customers feel comfortable while sitting.

  • Kabooti Seat Cushions are an outstanding option for improving posture, relieving pressure from the tailbone, and addressing pain within soft tissue area.
    • Cross-sell opportunity: Kabooti Waterproof Cover [to protect the cushion against spills, incontinence, and perspiration (does not fit the Kabooti Large)]
    • Upsell Opportunity: Kabooti Ice (offers cooling relief) or  Kabooti Large (offers a wider cushion for those needing additional space)
  •  Freedom Back Cushion for full-length back support, provides full-length back support in any chair.

Aim to be honest and transparent with your customers. Compassionately show that you understand their condition, and know that your suggestions are truly for their benefit. With these tips in mind, you should be able to increase your revenue through upselling and cross-selling.